The Humble Aussies

It was interesting to read Andrew Symonds’ reaction to the team India's celebration after the twenty-twenty world cup. Apparently he had a problem with it. He went on to add “We have had a very successful side and I think watching how we celebrate and how they celebrate, I think we have been pretty humble in the way we have gone about it.”

Yes Andrew, I couldn’t have agreed with you more. We Indians are an arrogant bunch, whereas you Aussies are as humble as they come. Why, I remember the last time you were here; after winning the champions trophy you guys gave the BCCI president a nice shove off the stage and just before that your captain made a humble gesture to him to handover the trophy, while you entire team watched and giggled at the background. You might want to check out this video to refresh your memory.

So I guess the message is loud and clear. One shouldn’t get carried away after victory and celebrate it by dancing for the fans. Just push the guy who is handing over the trophy and then you are on your way for the next match. Thanks Andrew, for this lesson.

I’m sure we have a lot to learn from the Aussies when it comes to both on-field and off-field behavior. Your three most successful cricketers of present era; Shane Warne, Ricky Ponting, Glen McGrath have set so many decent examples for the youngsters; whereas in comparison India’s three legends Anil Kumble, Sachin Tendulkar, Rahul Dravid look so rude, arrogant and spoilt.

I don't get it

In that HCL Ad, why was that guy traveling overseas in a helicopter and why did he have to travel to such a remote location by car to catch the chopper? Doesn't the HCL management know that flying the staff by an airline would have been a much more effective (in terms of time, money and comfort) option?

I guess the Ad was just trying to prepare the potential clients for the kind of people they would be dealing with, if they plan to do business with HCL.

P.S.:
I'm planning to make "I don't get it" a regular section in this blog...posting just one baffling incident at a time.

One more Bridge to burn… err.. cross.

Last week I got an email invitation to join a professional network site called www.6bridges.com (they have also booked, very thoughtfully, the domain www.sixbridges.com, apparently for people who are less numerically inclined).

But the problem was this: the invitation was not from a friend (as is the norm), but directly from the site. I guess it was sent to the alumni id of my B-school. It kind of pisses me off when people think they can spam the alumni group email id. I thought I would take a look and see what this site is all about. (I could have simply deleted that mail; but that wouldn’t have made a very interesting read on the blog, would it? I mean “I got a spam mail and deleted it” hardly makes the blog readers to sit up and take notice.)

Now, why the name “6 bridges”? The invitation mail mentioned this

The name ‘6bridges' is derived from the fascinating concept of six degrees of separation between people, which the site aims to bridge.

Fair enough. Then I took a look at the site logo, which mentions this

6bridges.com . Building bridges to your future

Now I’m a bit confused. So is it the bridge between people or bridge between one individual and his future? I decided to check out the “About us” page (this is always the first thing I do while reviewing any site). The page mentions the idea of “6 bridges” in following different lines

If the theory about 6 degrees separating people is an interesting one, just what would you call the reality that brings 6 professionals together, whose interests and callings are more degrees apart than 6 !

We decided to call it 6bridges. Bridges that connected the 6 degrees of separation between people, their ideas, interests, paths and helped them to their desired destination.

6 degrees gave us 6 bridges, which in turn gave us these 6 topics.

After reading these lines, I just had 6 words for the founders, viz. “What a truck load of crap”. I wonder if they know what the concept of 6 degrees of separation is all about or just tried to use the number “6” and the word “bridge” in as many different ways as possible.

Interestingly, this site is only limited for alumni of certain pre-determined “elite” colleges (I’ll come back to this point later). My point is, after bragging about bridging the 6 degrees of separation, they have limited their user base to people who are perhaps separated, at the maximum, by two degrees. Anyway, enough bashing for the name, lets move on.

Next page that I checked, since I already knew about their spamming tendency, is the “privacy policy” page. For some reason they have decided to club it together with “terms and conditions” page. Compare this page with that of other professional networking sites; such as Linkedin or even the Indian players like Brijj or Techtribe; and you’ll understand how important “privacy” for 6bridges is.

Now coming back to the idea of limiting the site to only the “elite” colleges. Just out of curiosity, I pulled out my linkedin contact list and selected the top 30 most valuable contacts. Out of those 30, only 7 were from these elite colleges, i.e. more than 75% of my valuable contacts never went to these colleges. 6bridges is clearly designed for the headhunters, not for users like me whose idea of networking is to connect with valuable professionals.

I decided to register with them (with no intention whatsoever of using it in future) and got the confirmation mail after around 14 hours. I guess it’s the time they take to verify whether you actually belong to one of those colleges; a feature which I’m sure would please the headhunters.

When I logged in, I was completely lost. The page was completely cluttered and confusing, just like the home page. Also it seems the site was never tested for firefox users. Some of the dropdown menus, images and page layouts are messed up (I think the page layout problem is there for IE as well). There was no instruction for the new users about how they should start networking with others.

The invitation mail that I received had links to bunch of career related articles, which kind of looked tempting. But once I had registered and viewed those articles, I realized how useless the content was (I should have expected this). The content was mostly copied from several online sources (they were honest enough to provide the link to the original source) and was not organized properly. Some of the articles; such as “Salary Negotiation – Tips and Strategies”, make you wonder who the target audiences are; since any “professional” would find this information useless.

6bridges looks more like a job site, rather than a networking site. But I think they are missing the point. The idea of combining professional networking with head hunting is to identify the passive job seekers and to help get candidates through referrals. I’m not sure how a site designed with keeping only the headhunters in mind and ignoring the networking aspect is ever going to achieve that. As far as I’m concerned, this is one bridge I’m unlikely to cross.

Yet another controversy for Orkut.

Yesterday our news channels somehow managed to squeeze a bit of time out from more pressing matters; such as the visit of Samlan Khan’s family to the jail on Rakhi or the public display of affection by the constabulary towards Sanjay Dutt, to show us the recent controversy about Orkut. Apparently, someone in Orkut has created a community called “I hate Mayawati” and the UP chief Minister has taken umbrage (if that’s what people take when they are offended) to some of the postings. Our overenthusiastic and extremely responsible media even flashed the name and hometown of the person who has created the community. One of the senior government official commented that “the matter has been forwarded to the cyber crime department”. Surely our governments have got there priorities right. This is exactly what the cyber crime department should have been doing all along. Now all they need to do is to call the army to hunt down that poor soul who took the “freedom of speech” phrase a bit too seriously.

However, I’m glad with the reaction of Google. They have not removed the community yet. They should treat this just like any other abuse report. It took us a lot of effort to remove the “I hate India” community from Orkut. It’ll be interesting to see if Google changes its review procedure to soothe the government officials.

This brings me to a more generic question, i.e. should Google (or any other website) be responsible for the user generated content. If the answer is “yes”, then is removing the content after someone has reported for abuse good enough? Would you trust the sites to act immediately, if it’s clear that they stand to gain by not removing the content?

Brijjes and Tribes

In the past, I’ve written about how it’s difficult for the new players in the social networking market place to “steal” users from the incumbents. So out of curiosity I decided to check out how the one month old Brijj is doing in the market.

In the absence of any other reliable source, I turned, a bit reluctantly, to Alexa. Some of us, who have been keeping track of Alexa rankings for different sites, usually view these stats with the same degree of skepticism typically reserved for things like Saurabh Ganguly’s call for a quick single or Munaf Patel’s declaration that he is completely match fit; i.e. things that have let you down in the past.

The Alexa traffic graphs for Brijj showed that there was an initial peak and after that it followed a downward slope (This is obviously along the expected lines). But, of course these graphs in isolation didn’t make any sense. I thought it would be more interesting to compare the graphs of Brijj with those of the other players in the market.

A direct competitor for Brijj is techtribe; both are professional network sites targeted specifically to the Indian audience. Techtribe is in market for over a year now; so I expected it to have a greater reach and higher page views than Brijj. But I was in for a surprise. The Alexa graphs showed that Brijj has almost 4-6 times more reach and 3-8 times more page views. Techtribe is ranked 2045 in India; as opposed to Brijj which has a very impressive rank of 371.


Now, I’m not in a position to do a feature by feature comparison of the two sites. I’ve never used techtribe and the time I’ve spent in Brijj would make a typical Sehwag innings look longer. But on the face of it, techtribe looks more content reach (and understandably so). Techtribe has communities, knowledge sections, job postings and so on, which are as of now not present in Brijj. So the question obviously is how Brijj managed to generate so many page views. Is it due to the marketing efforts put in by Infoedge? Is it due to the naukri brand name? Is it due to the fact that Infoedge had a much larger employee base to start the word-of-mouth campaign (seems like a trivial point, but some of my “sources” have told me that Orkut was launched that way)?

I think it’s just a matter of when and not if Brijj would introduce features like job referrals, communities, answers etc. It would be interesting then to see if Brijj can challenge the bigger players like linkedin.

[For some reason the Alexa webservices are not returning any result. I thought of using their widgets to put the graphs directly in the blog, but in stead of the graph I only got a blank space. If you know what's the issue, please let me know]

Cross the Brijj only when you come to it

[This post is partly a review of the new professional networking site Brijj; and partly (or rather, I should say, mostly) a response to another review “A brijj too far” by Shyam.

I must clarify upfront that my views may not be considered completely unbiased. I’ve worked at Infoedge in the past, so might have developed a soft corner for the team. I’ll try to keep these personal biases out of the post]

Let’s start with Shyam’s review “A brijj too far”. Once we have ignored the first three paragraphs, which tell you how Indian firms are only good at copying stuff from the west and how only the developers’ lovers use their product, we reach the point where the author starts the review of Brijj. The most admirable part of the review is the discovery of the redundant Meta tags and the invisible div tag. Hats off to Shyam for discovering these things, which have supposedly escaped the notice of the QA team. But my question is how do these things affect the user? May be I’m an exception, but when I’m surfing the net I hardly ever go through the source code of each page to check the meta tags. So what Shyam is trying to tell us is that the code is not polished. Big Deal! Isn’t that what you would expect from a beta version? When the time to market is so important I would much rather have my technical team and QA team focus on product features than spending their time in refining the code.

Next, Shyam complains about the absence of privacy settings for the users. Interestingly, even LinkedIn doesn’t have such a setting (some of the granular settings were added much later; for features such as your public profile or Q&A section; features which are so far not present in Brijj). So the only “privacy” setting that is present in linkedin and missing in Brijj is whether you allow others to see your contact list or not. I’m sure the team must be having this on their priority list. But as far as privacy is concerned I think Brijj does a much better job than the personal networking sites like orkut, myspace etc. Just like LinkedIn, it tries to handle most of the privacy and spam issues by itself rather than asking users to specify these settings.

Then Shyam talks about Infoedge’s “critical mistakes like not having a common registration database among its properties”. Mind you this line comes from a guy who was just complaining about privacy. The point Shyam is missing is having a common user database is actually more beneficial to the company than the users. Most of the times it’s the user who doesn’t want to have his data aggregated. In any case, I don’t think it makes sense for the products Infoedge has; 99acres hardly requires a registration, most of the users would use jeevan saathi for a very short time (at least I hope they would), and in naukri although there is a repeat usage, the frequency won’t be very high.

My favorite line in the entire post is: “I am assuming that at some point Info Edge will roll into Brijj, the muscle of Naukri’s database, but they have again erred gravely by not having it on from day one”. Networking is a social activity and job searching is mostly a private activity (by this I mean most of us don’t want to broadcast the fact that we are looking for a job switch, we might contact some selected people for this). And what naukri database is Shyam talking about? If he is referring to database of resumes and candidates; I’m not sure how that can be merged with Brijj. Invite all the naukri candidates to Brijj? They might as well send a mail to my HR manager and my boss saying that I’m looking for a job change. And if Shyam is talking about the database of job postings, that I’m sure would come much later in Brijj, but in a different form. Brijj would help companies identify candidates mostly through referrals (that’s the benefit of networking, isn’t it?).

So what’s my verdict on Brijj. I think it’s way too early to write a review for the product. The true value of a networking site can only be gauged when it has gained a substantial user base (“positive network externality” guys, remember I talked about this here?).

Brijj definitely has some cool features to start with. The UI looks pretty decent (I generally don’t care much for UIs, but it matters to most). They provide a type-ahead functionality for company names and educational institute names. The importance of this type-ahead functionality would be clear when you look at the “People you may know” section in home page. Allow me to explain. Even linkedin has a “people you may know” section, which tries to match the company name/ institute name to find your ex-colleagues and alumni. But linkedin misses a lot of potential contacts because the company name is entered in a free text field. If user A enters his company as “Infoedge” and user B enters it as “Infoedge India Pvt. Ltd”; chances are linkedin won’t recognize them as colleagues. This problem would be addressed in Brijj to a great extent, since most users would select the name from the type-ahead list.

I’m sure what we are seeing is a skeleton version of what’s planned for the site. Not because the team accidentally missed implementing those features; but because most of these features only make sense when you have build a large enough user base. So let’s give Brijj sometime before we give our verdict.

How good is Google Analytics?

“In God we trust, everyone else must bring data.”
I read this interesting quote some time back and have tried to follow that in my professional life i.e. make decisions based on hard data. But the question I’m going to explore in this post (and the next one) is can we trust the data that Google Analytics shows us.

Before you turn back thinking that this is just one more of those Google bashing blogs, I must quickly point out that most of the issues discussed here are applicable to any analytics tool that uses similar technology. And yeah, there will be a point when I turn my attention to a possible “Google is evil” theory; but I’ll give you some advanced warning before we reach that point.

It has been a while that I’m noticing a lot of discrepancies between the GA’s data and the internal tracking data (server logs) that we maintain for our site. I turned to my linkedin network to understand if anyone else has noticed such issues and got a few responses that confirmed the problem with GA.

Google Analytics gives us the following important (albeit inaccurate) pieces of information
• Site Usage (number of hits, page views, bounce rate etc)
• Visitor overview (new vs. returning, visitor location etc)
• Traffic sources (search engines, referring sites)
• Content Performance (top content, top landing/exit pages)
• Adwords integration

Let’s look at these points one by one.

Site Usage: It has been observed by many people that GA under reports the traffic of your site; although it’s not clear to what extent, but I’ve read about cases where GA reports only 40% of the actual traffic.

One of the responses I got in linkedin was from David Kutcher, President of Confluent Forms, who very nicely explained the issue with using JavaScript (as GA does)

“Google Analytics is good, but it will never replace server log analytics, for the main reason that it relies on Javascript (the Urchin code).
Javascript's main drawbacks for this are:
1. it can be cached by a proxy server
2. it can be disabled on the client
These two points alone can wildly skew your results….”

Combine David’s explanation with the fact that our server logs typically over-report the traffic because most of the times they fail to ignore the spiders or bots (which GA very appropriately excludes from its report), and you can understand why the huge discrepancies are there.

Perhaps we could have lived with this serious issue if we knew (approximately) that GA under-reports the traffic by a certain percentage; but as Michael Martinez points out in this article (again thanks to David for the link) he has noticed GA diverging from the server data “in a consistently downward spiral” over few months. So what that means is GA is not only inaccurate in its traffic reports it’s, to make matters worse, inconsistent.

We’ll look at the other GA reports in next posting.